I believe wholeheartedly that not only does it matter what you - it matters why you do it in the first place.

Often brands will lose their sense of direction and wonder why their stories aren’t sticking the way they used to. More often than not this directionless is the result of losing sight of its original vision. To stay relevant, to not be left behind in the ever-changing dynamics of the world, you must ask yourself ‘why?’ constantly. Authenticity is the key to success. Tell stories, engage your audience and inspire, but not without first reminding yourself why you are the one to tell this story.

Give your audience a reason to believe in you and want to support you.